WHAT IS PRIMARY AUTHORITY?
The Primary Authority scheme enables a partnership between business and
regulators; either a ‘direct’ partnership or a ‘co-ordinated’ partnership.
Nielsen Brandbank has such a co-ordinated partnership with Cambridgeshire &
Peterborough Trading Standards Service, in which Nielsen Brandbank acts as the
Co-ordinator of a Regulated Group.
The group is free to join. If members of the group follow the legally-assured
advice published by Nielsen Brandbank (see below) and Trading Standards, they
are protected by it; the Primary Authority can block an enforcement action being
brought by another authority.
Naturally, there are some important elements to consider and these can be found
(along with T&Cs) in the section below entitled ‘Important Information’.