New members join the Nielsen Brandbank and Erudus partnership



Medina Foodservice and Bikold Foodservice have become the latest wholesalers to join the partnership between Nielsen Brandbank and Erudus in 2019.

Nielsen Brandbank and Erudus are now in their second year of a partnership aimed at providing a unified solution for the FMCG industry. Members of this growing partnership have access to high-quality product information and images to power their business as well as reducing complexity and cost in the industry through the capture, management and distribution of the content.

Phil Gabillia, Western Europe commercial director at Nielsen Brandbank commented: “We are delighted to see more wholesalers signing up to the partnership and benefiting from the combined value both businesses offer to the industry. We look forward to supporting both Medina Foodservice and Bikold Foodservice benefit from the partnership”

Jon Shayler, chief operating officer at Erudus, said: “ The ability for foodservice businesses to have instant access to product specifications is growing by importance each day.

“We’re thrilled that two more foodservice wholesalers will benefit from our partnership with Nielsen Brandbank. And it’s further evidence that our mission to push product data as far as possible across the industry is on the right track.”

Erudus is the leading foodservice data pool software and hosts the specifications of major manufacturers including Heinz, Premier Foods, and Unilever.

Nielsen Brandbank is the world’s leading product content creation management and publishing solution for multi-channel retailing. The business works with major multinational grocery and health & beauty retailers and over 7,000 FMCG suppliers.



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